Marketing and Aesop Essay

Presentation Aesop is an Australian based very premium corrective organization that has huge nearness in Asia-Pacific, Australia and North America with the capacity of creating A$49 million income in 2012. Aesop has a functioning reputation in venturing into new markets and is intending to bring its items into Italy. Being the seventh biggest economy on the planet, Italy is generally mainstream for its tremendous and advanced customer advertise that gives noteworthy expected chances to Aesop to succeed. In addition, Italy has a set up restorative market that is around 9 billion Euros in size and has potential for development in a couple of item parts. The report expects to fuse advertising hypothesis with inside and out examination that makes up a vital showcasing plan to give applicable and adequate data about working together in Italy. A situational examination is firstâ performed so as to research the company’s execution, the large scale condition, industry condition and clients base in Italy. Relevant advertising systems, for example, PESTEL examination, Porter’s Five Forces, client examination and market division are utilized in the examination of the large scale condition, industry condition and client base. In view of the tremendous measure of data gathered from the circumstance examination, different procedures were recognized and figured by utilizing showcasing system, for example, SWOT and VRIO investigation, probability articulations, Ansoff Matrix, item life cycle idea (PLC), Porter’s conventional serious methodologies and SMART advertising destinations. In the wake of choosing the techniques that Aesop are very much situated to convey, its market passage mode and showcasing blend procedures for Italy are additionally evolved and explained with the help of past built up systems and discoveries. The proper advertising hypotheses or systems utilized all through this showcasing plan will be portrayed and their goal, qualities and shortcomings, if relevant, will likewise be talked about in their separate segments earlier execution. Circumstance Analysis The establishment of a decent showcasing plan ought to have an emphasis on the four components of the general condition that may impact the achievement of the result, which is broadly alluded as the 4Cs and furthermore generally known as the circumstance investigation (Walker 2009). The 4Cs speak to organization, setting, contenders, clients and colleagues. An examination on the organization is first led and the discoveries will frame the qualities and shortcomings of the SWOT investigation acted in the following stage. Organization investigation Aesop David Paphitis set up Aesop in 1987 in Melbourne, Australia. Aesop works in the assembling, retailing and advertising of premium excellence and healthy skin portion (Euromonitor 2013). Prior this year, Aesop was procured by Natura, an openly recorded Brazil restorative organization, and held just 35% of its stakes. Corporate strategic crucial to furnish clients with standout skin, hair and body items with trustworthiness, effortlessness, validness, tender loving care and the best fixings (Cosmetics International 2011, About Aesop 2013). Corporate vision Aesop reasoning is to concentrate on an all encompassing point of view on magnificence that consolidates skincare with an accentuation on exercise and diet (Euromonitor 2013, Manan 2004). Product offering Aesop item portfolio comprises of skincare, body care, hair care and different packs and residential things (Motta 2013). Territorial structure and tasks Aesop works in excess of 50 mark stores universally while possessing 355 wholesales stores in excess of 10 nations. It is discovered that Aesop’s mark and retail establishments gives a large portion of the income to Aesop. Independently, they contributed 48% and 40% of the all out income individually (Motta 2013). Aesop’s worldwide administrative center is in Melbourne, Australia. Aesop likewise situated local centers in Americas, Europe and APAC-barring Australia (Motta 2013). 3.1.6. Brand Image in the Market Aesop makes its extravagance and elite experience for shoppers dependent on informal exchange and its stand-out plan as it were. This is in opposition to most brands that depend on media and offices for publicizing and advancement (Turner 2011). Aesop utilizes structure as a channel to convey its guiding principle and its clients, who request excellent items from Aesop (Turner 2011). Aesop has without a doubt effectively made a clique by utlitising its novel image pictures made by moderate retail locations and item plan (Euromonitor 2013). Then again, Aesop likewise gains prominence through sponsorships of social and style occasions (Euromonitor 2013). Innovative work (R&D) Aesop arranges its own R&D group in lab in Melbourne in the core of its corporate central command (Motta 2013). The group is liable for all the quality affirmation, advancement, exploration and prototyping of every one of its items. Aesop spends a fundamentally higher extent of its expenses on R&D than its rivals (Burns 2002). Piece of the overall industry Aesop’s piece of the overall industry in the local Australian corrective industry is 0.1% (Lev 2013), while its piece of the overall industry in the too premium healthy skin inside Australia is 11% (see Appendix 1). Overall revenue Aesop’s determined net revenue for 2013 would plunge because of higher than chronicled deterioration and activity costs (see Appendix 2). By the by, the activity costs will see of a littler level of the net deals inferable from the help of solid deals. Aesop is on course to post a higher edge later on. The executives and Leadership The author and inventive executive of Aesop is David Paphitis. He has noteworthy involvement with the magnificence, skincare and hair items industry. His way of thinking of nature and wellbeing is profoundly laced inside Aesop’s tasks. His refusal to offer Aesop to private assets is a demonstration of failing to compromise quality revenue driven (Safe 2008). It is to abstain from trading off his philosophy and convictions over Aesop’s tasks and items. Setting Analysis Business condition can enormously influence the business straightforwardly and indirectly. PESTEL structure is utilized to recognize the impacts of political, conservative, social, mechanical, natural, and lawful on the associations. Dissecting these components in term of current and conceivable future circumstances can infer the correct ways for the associations so as to put or get by in the specific business condition (Johnson, Scholes and Whittington 2008). The PESTEL factors alongside its related patterns and clarifications are given underneath: †¢ Italian male buyers have solid picture awareness †¢ Many Italian men purchase healthy skin and hostile to maturing items. †¢ Some â‚ ¬250 million spent every year on magnificence items and 21% of Italian men use skin items (Euromonitor 2012) Expanding shopping places for products Increasing trade eluxurious †¢ Most of sumptuous outlets are situated around Italy’s key style goals of Florence, Milan and Rome (Euromonitor 2011) †¢ The retail estimation of web retailing in 2011 was â‚ ¬3.1 billion, an expansion of 142% contrasted with 2006 Contenders and Industry Analysis Porter’s five powers examination gives understanding on the level of serious in firm explicit industry. There are five factors that influence the degree of intensity and they show how the business influences its players (Baines et al. 2008). Organizations can utilize Porter five powers investigation to analyze their rivals. Along these lines, they will comprehend the chances and dangers existing in the business when they enter new nations and devise techniques to abuse the chances and limit the dangers (Peng 2014). 1.Intensity of contention: High This analyzes the quantity of makeup brands in Italy. In the event that there are numerous organizations in this nation, the likelihood that Aesop can make a benefit will lessen. As indicated by Euromonitor (2012), there are a couple of driving beauty care products organizations in Italy, for example, L’Oreal, Procter and Gamble, Beiersdorf AG and Shiseido. This shows the level of power of beauty care products industry in Italy is high. 2. Danger of passage: High Potential contenders will enter showcase which is pulled in them yet they can be hindered by section boundaries, for example, brand steadfastness, economies of scales and expanding in dissemination. As per Reportlink (2013), an expanding in offer of worldwide skincare market will reach to 21 percent from 2010 to 2015. Furthermore, the economy will recoup. This will draw in different contenders participating in this market since clients don't worry about a brand or brand devotion. They will enter a brand that sell item in low cost and great quality. In Italy, numerous brands from different nations attempt to command beauty care products industry particularly in healthy skin, for example, L’Orà ©al, Beiersdorf, Clarins, Estã ©e Lauder, Shiseido and Johnson and Johnson (Euromonitor 2012). This shows the danger of new section is high since contenders need to go through a great deal of cash in innovative work to create new item or attempt to separate their item. 3.Bargaining intensity of purchasers: High Italian clients have high dealing power since they have numerous brands of beautifying agents in Italy that offer them a decent quality and value that they can bear. In addition, Italian individuals go through their cash cautiously when they buy these stuffs in view of break economy. Purchasers who are retailers can have in reverse reconciliation by giving their ownâ brand. 4. Bartering intensity of providers: Low Bargaining intensity of providers in beauty care products industry is low on the grounds that there are a high number of market players and enormous providers. In addition, Italian purchasers favor beautifying agents that produced using nature and there are numerous providers around the globe who can offer the low value material, for example, Asian nations to beautifiers makers. 5. Danger of substitutes: High There is a high danger

Insulin Resistance In Diabetics Health And Social Care Essay

Connection of Insulin Resistance in patients with type 2 Diabetes Mellitus using Homeostasis Model Assessment of Insulin Resistance ( HOMA-IR ) with natural structure mass record ( BMI ) and Waist-Hip proportion ( WHR ) . Diabetess type 2 is a ceaseless disturbed portrayed by factor evaluations of insulin resistance, weakened insulin secernment, and expanded glucose creation. It results from a mix of discernable familial and metabolic deformities in insulin activity or potentially secretion.1, 2 Insulin restriction is the diminished capacity of insulin to move adequately on mark tissues and is an extraordinary trait of type 2 DM.3-6 It other than outcomes from a mix of familial vulnerability and meatiness, and has a positive correlativity with natural structure bole fat, ( BMI ) , natural structure fat mass ( kilogram ) , and natural structure fat percentage.4, 6-16 Intra-stomach fat terminals and decreasing in femoral fat are other than autonomous loaning factors for insulin resistance.14 Higher degrees of go arounding insulin will by and by standardize the plasma glucose, consequently insulin restriction somewhat similar. The most widely recognized kind of insulin restriction is related with rotundi ty and obesity.8 A fasting serum insulin level of more prominent than the upper headed of typical for the check utilized is viewed as grounds of insulin resistance. Anyway the overlaid model for look intoing and measuring insulin restriction is the hyperinsulinemic euglycemic secure technique. Be that as it may, because of the convoluted idea of this procedure ( and the potential perils of hypoglycaemia in certain patients ) , choices have been looked to disentangle the estimating of insulin restriction. The first was the Homeostasis Model Assessment ( HOMA-IR ) . Fasting insulin and glucose degrees are utilized in both to figure insulin restriction, and both correlative modestly with the results of clipping studies.17-19 HOMA-IR is an utile technique to discover insulin resistance in epidemiological studies.17, 19, 20 Similarly, beta cell guide can be surveyed by the Homeostasis Model Assessment Beta ( HOMA-? ) .19 A few surveies have indicated correlativity of IR with WC and WHR and these patients are at peril for creating intricacies like vital hypertension, type 2 Diabetes, and cardiovascular disease.8 Each expansion of 15 centimeter in the WC is related with an expansion of the risk hyperglycaemia and IR ( 65 % and 123 % , severally ) . The cut-off focuses that better segregated work powers and grown-up females, with and without IR, were 105 and 91 centimeter, with an affectability of 62 % ( 95 % affirmation interim [ CI ] , 46-77 % ) and 71 % ( 95 % CI, 54-85 % ) , and a particularity of 72 % ( 95 % CI, 66-78 % ) and 68 ( 95 % CI, 63-73 % ) , respectively.21 Prevalence of chubbiness and plumpness is high in type2 diabetes. This has been accounted for at 10.4 % and 79.4 % respectively.22 One overview showed high commonness of insulin resistance and impeded glucose resilience related with natural structure bole fat, among chubby non-diabetic youngsters. Insulin resistance was decidedly related with natural structure bole fat ( R = 0.457 ; P = 0.001 ) , BMI ( r = 0.417 ; P = 0.003 ) , natural structure fat mass ( kilogram ) ( r = 0.386 ; P = 0.006 ) and natural structure fat per centum ( R = 0.285 ; P = 0.047 ) . Moreover, there was a negative correlativity between HOMA-IR and slender natural structure mass.7 The guideline of this study is that non much research work has been done on insulin resistance in Pakistan, and keeping up in head the piece of insulin restriction to the improvement of entanglements, it is vital to discover its pervasiveness which will empower us to step in at an early stage to prevent such difficulties. Other than with expanding figure of plump and bulky patients and relationship of beefiness with insulin restriction and improvement of difficulties, it is basic to step in at an early stage and thwart the related horribleness and mortality.AimTo discover the correlativity of insulin resistance with natural structure mass list and midsection hip proportion in patients of type 2 diabetes mellitus.Operational DefinitionHomeostasis Model of Assessment of Insulin ResistanceBody Mass IndexBMI = Mass ( kilogram )/( Height ( meters ) 2Material and MethodStudy configuration: Cross-sectional Study. Puting: Medical Unit II, Civil Hospital Karachi. Span of review: Minimal a half year in the wake of gift of diagram. Test size: Using correlativity of BMI and insulin resistance of 0.417, assuming correlativity of insulin restriction and WHR of 0.28, affirmation interim of 95 % and intensity of overview 90 % , the example size is determined as 100 points. Inspecting method Non-likelihood consecutive testing. Test decision Incorporation guidelines: All patients with Type 2 Diabetes Mellitus. Avoidance guidelines Patients with ischaemic chest ailment, nephritic disfunction, liver disfunction, thyroid disfunction and morbific infections. Patients on weight decline planData Collection ProcedureEthical favoring from skilled approval will be looked for. Patients will be enlisted in the wake of taking educated assent. Information gathered at study passage will incorporate age, clinical history, smoke and intoxicant soaking up wonts, and anthropometric files including abdomen border, hip edge, blood power per unit zone, fasting plasma glucose and fasting insulin degree. Fasting blood tests will be gotten by cubital venipuncture thus sent to an individual research lab for investigation. Plasma fasting glucose degrees will be estimated enzymatically using a programmed analyser. Fasting plasma insulin will be estimated by radioimmunoassay. HOMA-IR and HOMA-? will be determined using a prior referenced formula.10 Other blood synthetic markers will other than be estimated using broadly acknowledged strategies. Estimations of anthropometric lists and blood power per unit region will be completed via prepared staff. Data on clin ical history will be gotten using a self-regulated questionnaire.Data Analysis ProcedureCollected informations will be entered in PASW Statistic rendition 18.0. Mean  ± SD will be determined for continuous factors like age, weight, stature, BMI, midriff hip proportion, fasting blood glucose, fasting insulin, HOMA-IR and HOMA-? . Relationship of HOMA-IR and HOMA-? with BMI and abdomen hip proportion will be contemplated using the Pearson correlativity coefficient.

Write with Detailed Reference to at Least Three Stories and Show how Jane Gardam Reveals the Extraordinariness of Ordinary People Essay Example

Compose with Detailed Reference to in any event Three Stories and Show how Jane Gardam Reveals the Extraordinariness of Ordinary People Essay Jane Gardam utilizes an assortment of composing styles to give the characters and storytellers a feeling of phenomenon. She does this, for instance, through her decision of language that offers life to the characters. Three stories in this assortment that show this are The First Adam, Stone Trees and An Unknown Child.One of the manners by which Jane Gardam investigates the irregular highlights of consistently individuals is the utilization of story voice, in first or third individual. The First Adam, is an account of a man named Bull. In the wake of discovering retirement exhausting, Bull came back to work in Drab. The similarity of the orang-outang is an image of Bulls desolate life, which additionally runs over using monolog all through the story. The crowd are first acquainted with Bulls unprecedented lifestyle when he utilizes the expression My delicate fancy woman to portray his work. This story is composed utilizing a first individual storyteller thus he communicates his own co nsiderations and emotions to the peruser. This is valuable for the peruser as they are seeing precisely equivalent to Bull thus increase a comprehension of the manner in which he sees Drab, his work and his life.This is like the style picked for Stone Trees which is about the storyteller, her life and told utilizing continuous flow. The story begins an excursion to the Isle of Wight where the peruser understand that her significant other has as of late passed on. One of the most significant purposes of this story is the storyteller more than once telling the crowd that she didn't need kids yet she finds that her better half previously had a child. This is appeared through the line so since you are which recommends that she comprehends that her better half lives on in the kid. All through the story, the storyteller regularly utilizes you/I to give her perspectives about Anna, Tom, her significant other and their circumstance through the continuous flow. Having a first-individual stor yteller clarifying the circumstance, as she sees it, implies that the peruser can find characteristics about Anna and Tom, the storyteller and her better half and the peruser can partake in her snapshot of acknowledgment towards the finish of the story. The phenomenon of standard individuals is appeared in this story in the way that the storyteller adapts to the passing of her better half and discovering that he had a child that she didn't know about.In complexity to this, a story written as an outsider looking in, for example, An Unknown Child is about a lady who has had a mis-carriage and about how her and her significant other attempt to reconstruct their lives. After an episode in a café, Evelyn and Mick at long last start to lament for the loss of their own kid. The third individual storyteller lets us get some answers concerning the lives of a couple of various characters which have significant jobs in the story, for example, Evelyn, Mick and Elizabeth. This shows the phenome non of obviously standard individuals by giving the peruser a picture of the characters, demonstrating their snapshots of self-acknowledgment and their communications with the other characters.A significant strategy utilized by Jane Gardam in these three stories to uncover the exceptional idea of the individuals is a focal image or similitude which is conveyed all through the story. The most evident of these is the image of kids in An Unknown Child. For instance, on the excursion to Florence, A child had watched them and where they were remaining was inverse the Innocenti infant place. This is a significant component as it shows both their perspectives towards babies after Evelyn had a premature delivery. Evelyn takes a gander at all the youngsters and images of kids which proposes to the crowd that she is being bold. It likewise shows Micks mentalities towards Evelyn and the amount he thinks about her. This is demonstrated especially as he is sorry despite the fact that clearly Eve lyn had settled on the choice to remain there. In The First Adam, there is a steady image of his work as a lady and the update that he doesn't have the opportunity to value his environmental factors like Venetia does in The Last Adam.The picture of his work, spread on the bed, proposes that he is very associated with it and considers Drab to be a venture instead of a lovely spot. This outlines the exceptionalness of Bull, as he appears to have an intriguing viewpoint of work a sees it diversely to others. This urges the peruser to accept that he has a more grounded relationship with his work that his significant other. This, again is appeared by Bull calling his work his courtesan. Finally, in Stone Trees, there is an image of the solidarity of stone in contrast with the life of a tree. This shows the characters perspectives and impressions of their lives and environmental factors in contrast with one another. For instance, where as the storyteller needs to freeze her affection for her significant other and doesn't feel that she can impart her adoration to others, like the stone freezing tree, her better half has contacted different people groups lives which is obvious from his kid who resembles him in glances yet additionally in character. The storytellers reaction to the kid is significant as it is the first occasion when she feels near an individual other than her better half represented by the last line so since you are which shows that she feels near her better half through the boy.In each of the three stories, Jane Gardam gives the impression of the characters being standard, unremarkable and normal. All through the three stories, the characters connections show the peruser that they are unique. In The First Adam, Bulls energy for his work is demonstrated when he alludes to it as his special lady. Jane Gardam likewise uncovers the issues he has with having associations with ladies. In any case, in An Unknown Child we see the connection among Evelyn and h er better half as being altogether different in examination. It is appeared to the peruser toward the starting that the connection between them is acceptable and that much after the horrendous occasion opening the story they are exceptionally close and bolster one another. This isn't the situation before the finish of the story when Evelyn understands that she, never thought of him.We understand that Mick didn't reveal to her how he was lamenting thus simply upheld her choices. Evelyn finding this is a urgent second as she understands that she has not lamented for the loss of their youngster, which is appeared as her, sobbing finally. Thusly Evelyn is uncovered as phenomenal in spite of the peruser trusting her to be a very unremarkable lady all through the story. This is like Stone Trees where the storyteller has a snapshot of self-acknowledgment when meeting her spouses kid. It is uncovered to the peruser, in any case, as a vital second when the kid, whose graciousness shocks the storyteller, starts her recuperating procedure Her absence of outrage here, and her acknowledgment of the way that he was having illicit relationships, unexpectedly kept them together. This demonstrates her to be exceptional as her affection for her better half was incredible to such an extent that she felt it was the main way she could in any case be with him.Throughout each of the three stories, the characters conclusions are depicted as the most significant component. This is critical in indicating the remarkableness of normal individuals as it gives them totally different characters and lives inside their own accounts. This can without much of a stretch be found in Bull in The First Adam where he tells the crowd precisely how he feels about his environmental factors and how he considers Drab to be a, wicked nation. This is significant as it exhibits his assessments conversely with his wifes who he says feels that she is encroaching in his keeps an eye on world when she goes to o utside nations to be with him. Essentially, in a story, for example, Stone Trees we are just offered the input of the storyteller and her considerations of how Tom and Anna are feeling. In the two cases, we can just accept that the storytellers surmises are right until she understands that she has misconstrued the circumstance. An Unknown Child, albeit composed from a third individual account position, focuses on Evelyns perspective and it is just as she understands her spouses pain that the peruser comprehends it as well. In this story and in Stone Trees the peruser shares, or just somewhat envisions, every bit of relevant information of the characters lives.Another highlight that shows the remarkableness of common individuals is the turns that happen towards the finish of the story. This ensures the peruser sees that all the characters have more fascinating lives than was initially suspected. One of the most clear of these happens in An Unknown Child where Evelyns snapshot of self -acknowledgment happens and she sees that she, never thought of him. This shows an astonishing reality about Evelyn to herself and to the crowd that the family turning up late for supper acted like an impetus for them understanding what they have lost. The principle bend in The First Adam, in any case, isn't so self-evident. I, for one imagine that Bulls day of no work is the contort in this story as despite the fact that he was as yet exhausted in Drab, he is still in charge of his life. In Stone Trees, the storyteller is astonished at how compassionate Peter is treating her, despite the fact that he is just seven. This brings out a snapshot of acknowledgment when she sees the pink starfish and sees the, developing things that are there constantly, however just every so often seen.All these characters experience The Pangs of Love which demonstrates them to appear as something else and sometimes unprecedented. Jane Gardams utilization of composing styles, for instance first and thir d individual, monolog, continuous flow and utilization of analogies of themes show the crowd various highlights of the characters so they are viewed as people. The way that the characters considerations are on the whole to the peruser encourages them to feel for the characters and consider them to be astounding for adapting to their troublesome circumstances in the manners that they do.

Pan Am & KLM Plane Crash Review - 275 Words

Pan Am & KLM Plane Crash Review (Movie Review Sample) Content: Title: KLM and Pan Am Plane Crash Report Name Institution Date of submission Pan Am and KLM Plane crashSummary It was on 27th of March, when Pan Am and KLM planes were diverted to Tenerife Airport due to the reported bomb explosions at their expected destination. Pan Am plane was from New York and it was carrying 380 passengers with 11 flight attendants. The KLM plane was from Netherlands and majority of the passengers were families going for Easter holiday vacation. The Dutch pilots were restricted to fly certain number of hours and they were expected to fly back to Amsterdam. There was traffic in Tenerife Airport and there was no room for Pan Am passengers so they had to stay on board. After about 1 hour of landing, both planes started to takeoff from the same run way, KLM being the first one on the run way. Shortly afterwards Pan Am requested to start and they followed KLM on the same run way. Due to misunderstanding in communication and poor visibility, neither o f the pilots could see the runway and also the airport was not well equipped with ground radar thus leading to collision when KLM was back to takeoff. The crash led to loss of 582 lives (YouTube, 2015).Insights learnt From this documentary, it is important to take instructions and pass th...

My Personal Philosophy Of Nursing - 1330 Words

My Personal Philosophy of Nursing The purpose of this essay is to depict the personal philosophy of nursing and any future aspirations I have acquired in my first semester of nursing school. Before I can create my own philosophy of nursing, I must first understand and define what philosophy is and how it relates to nursing. According to the Oxford Dictionary, philosophy is â€Å"the study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline† (Oxford University, 2010). This paper will describe my personal philosophy of nursing and reflect on my futures educational and career goals My Personal Philosophy of Nursing Over the last semester as I have continued to gain more insight†¦show more content†¦Therefore, I believe to find a facility that focuses on and actively supports continuing education for nurses would be very beneficial for my career. In addition to the above aspects, collaboration between coworkers and the facility is very important to have. In providing the best possible care to patients it is imperative that nurses can communicate with each other, the doctor, as well as, the facility. By having effective collaboration between all parties, it is easier to find the best form of treatment for patients and provide them with quality care. A nursing theorists that has had the most influential effect on my nursing philosophy is Sister Callista Roy. Roy’s theory utilizes the Adaptive Model of Nursing. This model looks at patients from a holistic perspective. There are four modes under the adaption model: physiological, self-concept, role function, and interdependence (Nursing Theory, 2016). The point of Roy’s model it is the goal of nurses to adapt to patients during sickness and health in these four areas (Nursing Theory, 2016). 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Personal Letter For Recruiting New Members - 1426 Words

9) Three personal traits I possess that impact my professional endeavors are dependability, optimism and persistency. I was the director of recruiting promotions for my business fraternity, Pi Sigma Epsilon. I was responsible for recruiting new members by tabling at involvement carnivals throughout the summer and the fall. The chapter was depending on me to show up at each carnival and pitch our fraternity to the incoming students. When recruiting, persistency is key. If you simply let people pass by, you are missing opportunities. You have to engage them and insist that they come and listen to your pitch, in hopes that they will be interested in what you have to say. I was very persistent and as a result, we recruited our largest class in†¦show more content†¦I had a wide range of responsibilities and was required to communicate with a great deal of people in many ways. When problems arose, as they frequently did, it was my job to fix them. We were filming in an old historic house in downtown Wilmington, NC, that was currently in the process of being renovated. At about two in the morning on the last day we were filming, we lost power. We were on a very tight schedule and we had to finish filming that evening or we would risk failing the project. The only power source that remained were a few outlets located under the house. We found them, but our extension cords did not reach all the way from under the house to the front door and through the living room. So, I needed to come up with a solution. As a result of both the housing being old and in the middle of construction, there were multiple places where there were small holes in the floor. At my direction, we were able to run the cords from under the house, up through the floorboards and into the proper rooms. We had just enough energy to run our lights and we were able to continuing filming. 11) I examined the article, â€Å"Emotional Intelligence: Key Skills for Raising Emotional Intelligence† written by Jeanne Segal and Melinda Smith, published on helpguide.org. According to the article, Emotional Intelligence is made up of four components: self-awareness, self-management, social awareness and relationship

Global Mindset Balances Seasonal Fluctuation

Question: Discuss about theGlobal Mindset for Balances Seasonal Fluctuation. Answer: Introduction The purpose of this essay summarizes the importance of a new perspective in leadership that is a global mindset. The different environment of different sovereign countries that have factors that are strange and foreign to the home environment of an organization, but it has the influence on the decision making of an organizations resource use, and capabilities are known as the global business environment. The global business is important because it acts as a backbone of the global economy (Caligiuria Tarique, 2012). It also gives an opportunity to grow outside the domestic market. It creates jobs, balances seasonal fluctuation, increases sales, and provides an array of products and services. For functioning effectively and efficiently, it is important that the companies operating globally understand the environment of the host country. And for that, a company needs a leader with a global mindset. It is necessary that a company operating globally has a leader who can work across multi ple cultures, understand what a hosting company can offer to the organization, and also attain the goals set by the organization in the global market (Cohen, 2010). Effective Global Leadership According to Caligiuri and Tarique the need of international corporations has been created by the global market (Caligiuria Tarique, 2012). Robert Steven says that it is due to globalization the need of leaders possessing global competencies has increased because of their ability to lead the organizations effectively (Terrell Rosenbusch, 2013). As per Stephen the development of global leadership should be according to the global business strategy (Cohen, 2010). Dennis adds to it that competencies of global leadership include personality traits, skills, and knowledge as well as behaviours (Cumberland, Herd, Alagaraja, Kerrick, 2016). Todays world is intercultural, interdependent, and interconnected. Many changes have taken place in the day to day operations for a leader. The expectations are also changed. Today an effective global leader should have an ability to perform outside his comfort zone. Then only it can integrate the complexity of the global business and lead in todays interconnected, interdependent, and intercultural workplace (Cumberland, Herd, Alagaraja, Kerrick, 2016).For being an effective leader one has to have the power to listen to others and understand what they want. There are few competencies that are expected to be in a global leader like overseas experience which demands the understanding of doing business in a flat world. A successful global leader excels in his cultural perspective and also learns the different contexts required to do business globally. Having deep self-awareness is also important for a global leader who helps in understanding the difference of beliefs between two countr ies. It also includes the toleration and adaptability of deep-seated beliefs of others that help in succeeding in the global business environment. Cultural diversity is the first thing a leader has to understand when meeting someone of the different culture. The leader should have an intense interest in the cultures and lives of other and increase the sensitivity towards the cultural diversity. One should always be ready to learn from others which will help him to understand new ways to fight difficulties, which can be related to business or life (Luzinski, 2014). A leader should show humility towards what are others want to share from their life experience. Lifelong curiosity to learn how the world is evolving will help a leader to grab new opportunities. Learning is important in all the aspects of life, and learning never ends. An effective leader follows the rule of cautious honesty in todays business environment, where he should tell the truth but only that much that is required by the other person. A global leader should have good negotiation skills as it is essential in doing business across the world. A global leader should be able to make his presence felt by others. This enhances his leadership effectiveness. If a global leader has the ability to converse in more than one language, then it adds brownie points to the leaders success. And finally, a global leader should have global strategic thinking which will help him in taking the best decision of his company keeping in mind the global requirement (Reis, 2011) Leadership competencies are not just in-born they can be acquired and developed as per the requirement of the organization internally and externally. If a lea.der has a strong motivation to achieve its target and the capability to achieve it than any leader can gain the competencies needed to be a global leader. A leader should be able to identify the competencies needed to be developed in him. Typically there are three levels of competencies required by the leader, and they are Personal Competencies which includes creativity, integrity, emotional balance, self-criticism, determination, and tenacity. The second competency is Interpersonal Competencies that consists of respect, delegation, charisma/engagement, and communication (Longo McMillan, 2015). The third level of competency is Business Competencies which includes negotiating skills, networking, resource management, and business vision. Once a leader identifies the competencies, he requires to work on he can polish it with lear ning and experience. For example, a multinational company is operating in a host country, India. The global leader working in the branch office lacks the competency of resource management. He can always take help of the experience he had with the head quarter office of finding resources and use it in the host countrys office (Segalà ¢Ã¢â€š ¬Ã‚ Horn, 1996). Due to the cultural difference, there may be some problems in finding proper resources, but an efficient leader never quits and learns to deal with the situation. Taking a local help can also help the leader to attain his goal in being successful in managing resources well. Leader working as his head can also help in sharing their experiences and teaching him new things about resource management. This way using the internal and the external business environment a leader can enhance the competency quality which he lacks (Mobley, Li, Wang, 2011). A companys vision showing global consistency requires an effective global leader. Though aims and goals are set locally but they are to be fulfilled in another country with different beliefs and culture. A global mindset will be able to provide a new competitive edge to the organization in the global market. Global leaders come from the same trade practices, but they take more responsibilities than a local leader. There are unlimited opportunities in the global market which is necessary to be identified and worked on. Thus, to survive in the global market experience outside the organization is very important (Reis, 2011). An example of the effectiveness of the global leadership is of a famous chain of fast-food restaurant McDonalds. McDonalds allows the host countries to design their own bags, buns, and business practices, to cater the local market. McDonalds would not have been able to manage the local market so effectively without this balanced approach. Summarizing, a global leade rship mindset is a skill or a quality to assume a global view of business and people rather than country specific, and apply this global perspective to a host country considering its cultures and beliefs (Safty, 2007). Conclusion A global leader is one step ahead of a local leader because it has more responsibilities to handle by taking in account the beliefs and culture of the host country. Today every organization is stepping outside its local boundaries and entering the global market where the threats, opportunities, strengths, and weaknesses are totally different from the local country. To survive the competition and diversities of culture and beliefs of the host country it is necessary to have competencies for handling such diversity. There are a number of competencies required to be a global leader which is not necessary to be in-born, leaders can work hard to achieve, and develop all the three levels of competencies required to be a successful global leader. In the end, it concludes that an outside experience is necessary for the global business environment. References Caligiuria, P. Tarique, I. (2012).Dynamic cross-cultural competencies and global leadership effectiveness.(4th ed., pp. Pages 612-622). New Jersy: Elsevier Inc. Cohen, S. (2010). Effective global leadership requires a global mindset: Industrial and Commercial Training: Vol 42, No 1.Industrial And Commercial Training. Retrieved from Cumberland, D., Herd, A., Alagaraja, M., Kerrick, S. (2016). Assessment and Development of Global Leadership Competencies in the Workplace: A Review of Literature.Advances In Developing Human Resources,18(3), 301-317. Longo, N. McMillan, J. (2015). Educating for Global Leadership: A North-South Collaboration.New Directions For Student Leadership,2015(148), 73-86. Luzinski, C. (2014). Identifying Leadership Competencies of the Future: Introducing the Use of Strategic Foresight.Nurse Leader,12(4), 37-47. Mobley, W., Li, M., Wang, Y. (2011).Advances in global leadership. Bingley: Emerald. Reis, G. (2011). Global mindset.Revista De Administrao De Empresas,51(4), 414-414. Safty, A. (2007). A view on global leadership.Leadership In Action,19(1), 1-5. Segalà ¢Ã¢â€š ¬Ã‚ Horn, S. (1996). The limits of global strategy.Strategy Leadership,24(6), 12-17. Terrell, R. Rosenbusch, K. (2013). How global leaders develop: Journal of Management Development: Vol 32, No 10.Journal Of Management Development. Retrieved from

Medication Errors in Nursing Ethics of Veracity and Gate Keeping Essay Example

Medication Errors in Nursing: Ethics of Veracity and Gate Keeping Paper Part of the nursing ethics is the immediate reporting and filing of any medication error committed during the span of nurse’s duty. Standard protocol mandated by most institutions is the placement of incident report upon committing the mistake; however, practitioners do not place these records on the patient’s permanent database or even on the patient charts to avoid compromise of their medical comrades. The main issue confronting such practice is the ethical principle of professional gate keeping versus duty of veracity and the violation of patient’s right to know every event of the care process. b. Problem Background Based from the definition of National Coordinating Council for Medication Error Reporting and Prevention (NCCMERP), medication error is considered as â€Å"any preventable event that may cause or lead to inappropriate medication use or patient harm while the medication is in the control of the health care professional, patient or consumer† (NCCMERP; cited in Brendle, 2007 p. We will write a custom essay sample on Medication Errors in Nursing: Ethics of Veracity and Gate Keeping specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Medication Errors in Nursing: Ethics of Veracity and Gate Keeping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Medication Errors in Nursing: Ethics of Veracity and Gate Keeping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 146). Nurses are confronted by medication errors often times and the act of filing an incident report to alert other members of the health care team is indeed the best collaborative intervention supported by their duty of nonmaleficence (Yeo and Moorhouse, 1996 p. 295). However, these reports are purposely undocumented in the patient charts or permanent records to prevent the risks of legal suit against the practitioner who committed the error, which arguably contradicts to the ethical principle of nurses’ duty of veracity. II. Review of Literature a. Medication Error Medication error is a critical violation of the five rights of medication administration, which can lead to legal liabilities of malpractice or incompetence (White, 2000 p. 486). According to the reports made by the Institute of Medicine (IOM), medication errors are the most prevalent health care errors in the hospital practice affecting approximately 3. 7% of the patients (Brendle, 2007 p. 146). In case of medication errors, the nurses are obliged legally and ethically to report them directly to the nursing manager or in charge physician as mandated. According to Josephson (2005), improper medication administration can double the risk of the patient from dying due to the complications brought by the misadministration of the drug (p. 53-54). IOM reports state that medication errors approximately cause 44,000 to 98,000 deaths annually with liability and health care costs accounting to U. S. $17 to $29 billion each year (Brendle, 2007 p. 146). b. Professional Gate Keeping: Process of Containing the Error Part of the medical team code is to protect the credentials and status of their co-health care providers from external professional threats, which is known as professional gate keeping (Pickering and Thompson, 2001 p. 156-157). According to Timby (2008), after committing a misadministration of medication, the nurse immediately files the incident using the incident sheets or accident form to document the incident; however, this document is not made available via the patient’s permanent record or chart documentation as a form of professional gate keeping (p. 775). Medication errors are filed using this reports to formally endorse the facts of the incident to either the physician or nursing manager. According to Roe (2002), once the incident report has been submitted, the nurse responsible for the mistake must document the interventions done (e. g. administration of antidote, etc. ), individual responsible for the counter intervention and time and date (p. 6). The incident report and the exact details of the mistake are not documented in the patient chart to protect the practitioner from legal suit (Timby, 2008 p. 775). Even if the documentation of the incident is ethically compromised based on the principle of veracity, the health care team ensures the reversal and cure of any possible complications dealt by the misadministration of the drug. According to Williams (2008), it is always important to perform timely and accurate documentation in order to prevent the misadministration of any medication. Training nursing staffs on the different error-preventive systems have become crucial to the management of the workforce. Capriotti has emphasized the need for periodical review and update of medication calculations as preventive tasks against medication errors. According to Davis (2008), an e-learning system was designed to facilitate individualized training and learning packages involving the controlling, storage, administration, wastage and disposal of medicines. c. Ethical Principle of Veracity Based on the principle of veracity, the nurse is also obliged to keep the patient informed on all the events associated to his or her health care regimen. According to Boyd (2007), the ethics of veracity mandates the health care provider to tell the patient all truths concerning his or her health care process (p. 169). Despite the legal and professional risks of disclosing the mistake committed by the nurse, the ethics of veracity demands the disclosure of information to the patient and other involved members of the health care team (Bosek and Savage, 2007 p. 376). According to Lipe and Beasley (2003), the principle of veracity demands the disclosure of information either by the designated nursing head or physician involved in the patient care regimen (p. 232). However, if the institution adheres to the ethical principle of veracity, another principle of health care professionalism –gate keeping- becomes compromised. According to Bosek and Savage (2007), the nurse must immediately report the incident to the nursing leader due to three most important rationales, specifically (a) the nursing leader has an ethical commitment to benefit the nurse staffs, (b) nursing leaders are tasked to protect the patients assigned in their corresponding department, and (c) nursing leaders require the filing of incident reports to better evaluate the performances of their nursing workforce (p. 376). In the study of Luk, Ng and Ko et al. , K. (2008), health care authorities are likely to comfort, understand and support their staffs following the disclosure of incident, which consequently removes any existing professional barrier for gate keeping. However, the principle of veracity still disapproves the non-disclosure of error to the patient. III. Discussion In synthesis of the discussion, medication errors can cause a life threatening harm to the patient. If the health care provider do not immediately notify or disclose the truth of the actual accident to the appropriate personnel – nursing leaders, physicians, the patient may suffer from the complications of the drug misadministration (Roe, 2002 p. 6). On the other hand, if the health care provider discloses the information to the health care authorities involved, the professional and competency evaluations of the nurse concerned may become affected (Yeo and Moorhouse, 1996 p. 295). Nonetheless, the nurse satisfies the principle of veracity by telling the truth of the situation to the health care authorities filing, which aims at providing the best interest for the patient. However, such act fails to satisfy veracity on the part of the patient since the incident report remains undocumented on the patient chart and permanent records (Bosek and Savage, 2007 p. 376). Furthermore, the concerned practitioner does not inform the patient about the misadministration, despite the counter procedures done to alleviate the possible complications of medication error. Lastly, if the practitioner discloses the information to both patient and health care authorities, the nurse may be able to satisfy the principle of veracity but the patient is likely to file a suit for malpractice or professional incompetence. In all the three situations presented, the best option for the nurse is to direct the accident to the higher authorities by following the standard protocol of filing an incident report. Next, the nurse must monitor the patient for possible reactions from the drug misadministration, while ensuring the immediate administration of interventions countering any possible side effects of the drug misadministration (Roberts and Hoop, 2008 p. 104). Considering the best interests for both patient and nurse, it is more practical to keep the incident from the permanent medical records for the protection of the health care provider under gate keeping (Pickering and Thompson, 2001 p. 156-157). Despite the professional benefit of gate keeping, non-disclosure of the information directly to the patient may erode the patient-provider trust relationships and dramatically cause an impact to the institution’s quality of care. As supported by the study of Schulmeister (2008), the safety measures (e. g. patient identification schemes, bar code scans, etc. ) aimed at preventing these errors only reduce the incidence of errors but cannot entirely eliminate medication errors. In fact, from January 2000 until December 2005, MEDMARX pharmaceuticals recorded 2,783 errors associated to barcode verification system (Schulmeister,2008). According to MEDMARX, wrong administration of medications commonly resulted to allergic responses manifesting rashes, swelling, itching, wheezing and pulmonary distresses (Beyea and Hicks, 2003). Nonetheless, the jurisdiction of disclosure largely depends on the health care authorities and, as long as the incident has a minor impact on the patient, the disclosure of information must still follow the principle of gate keeping. Meanwhile, appropriate interventions must be done to the patient ensuring the safety and countering of drug side effects. IV. Summary In conclusion, medication errors are likely to occur within the health care setting. An immediate action is considered vital to the prevention of any potential life threatening risk. The nurse attending to the medication needs of the patients must be well aware of the ethical principles of gate keeping and veracity in deciding the most appropriate and practical decision to perform. These principles justify the reason for filing an incident report than directly informing the patient regarding the incident. Even though veracity fails to be applied to the patient, the nurse can still immediately disclose the information to the higher authorities of the health care team preventing further the harm on the part of the patient. In the end of the conflict, it is already the jurisdiction of the provider or institution whether to conform in the principle of gate keeping or perform according to the ethical right of veracity. References Beyea, S. C. , Hicks, R. W. (2003, September). Oops the Patient is Allergic to that Medication. Patient Safety First, 77, 650-654. Bosek, M. , Savage, T. (2007). The Ethical Component of Nursing Education: Integrating Ethics Into Clinical Experience. New York, U. S. A: Lippincott Williams Wilkins. Boyd, M. (2007). Psychiatric Nursing: Contemporary Practice. New York, U. S. A: Lippincott Williams Wilkins. Brendle, L. (2007). Best Practices: Evidence-based Nursing Procedures. New York, U. S. A: Lippincott Williams Wilkins. Capriotti, T. (2004, February). Basic Concepts to Prevent Medication Errors. MEDSURG Nursing, 13, 21-65. Davis, C. (2008, September). A spoonful of training. Nursing Standard, 23, 20-21. Josephson, D. L. (2005). Intravenous Infusion Therapy for Nurses: Principles Practice. London, New York: Cengage Learning. Luk, L. , Ng, W. , Ko et al. , K. (2008, June). Nursing Management of Medication Errors. Nursing Ethics, 15, 28-39. Lipe, S. K. , Beasley, S. (2003). Critical Thinking in Nursing: A Cognitive Skills Workbook. New York, U. S. A: Lippincott Williams Wilkins. Pickering, S. , Thompson, J. (2003). Clinical Governance and Best Value: Meeting the Modernisation Agenda. New York, U. S. A: Elsevier Health Sciences. Roberts, L. , Hoop, J. (2008). Professionalism and Ethics: Q and A Self-Study Guide for Mental Health Professionals. New York, U. S. A: American Psychiatric Pub. Roe, S. (2002). Delmars Clinical Nursing Skills Concepts. London, New York: Cengage Learning. Schulmeister, L. (2008, June). Patient Misidentification in Oncology Care. Clinical Journal of Oncology Nursing, 12, 495-498. Timby, B. (2008). Fundamental Nursing Skills and Concepts. New York, U. S. A: Lippincott Williams Wilkins. White, L. (2000). Foundations of Nursing: Caring for the Whole Person. London, New York: Cengage Learning. Williams, L. (2008, June). Was the medication given?. Long-Term Living, 57, 53-55. Yeo, M. , Moorhouse, A. (1996). Concepts and Cases in Nursing Ethics. New York, U. S. A: Broadview Press.

Medieval Clothing Styles by Region and Period

Medieval Clothing Styles by Region and Period In Europe,  Ã¢â‚¬â€¹medieval clothing varied according to the time frame as well as the region. Here are some societies (and segments of society) whose clothing styles are especially evocative of their cultures. Clothing of Late Antiquity, 3rd- to 7th-Century Europe Traditional Roman garb consisted largely of simple, single pieces of fabric that were carefully wrapped to cover the body. As the Western Roman Empire declined, fashions were influenced by the sturdy, protective garments of Barbarian peoples. The result was a synthesis of trousers and sleeved shirts with cloaks, stolas, and palliums. Medieval clothing would evolve from  late antique garments and styles. Byzantine Fashions, 4th- to 15th-Century Eastern Roman Empire People of the  Ã¢â‚¬â€¹Byzantine Empire inherited many of the traditions of Rome, but fashion was also influenced by the styles of the East. They abandoned wrapped garments for long-sleeved, flowing tunicas and dalmaticas that often fell to the floor. Thanks to Constantinoples standing as a center of trade, luxurious fabrics like silk and cotton were available to the richer Byzantines. Fashions for the elite changed frequently over the centuries, but the essential elements of costume remained fairly consistent. The extreme luxury of Byzantine fashions served as a counterpoint to most European medieval clothing. Viking Apparel, 8th- to 11th-Century Scandinavia and Britain Scandinavian and Germanic peoples in northern Europe dressed for warmth and utility. Men wore trousers, shirts with tight-fitting sleeves, capes, and hats. They often wore leg wraps around their calves and simple shoes or boots of leather. Women wore layers of tunics: linen under woolen overtunics, sometimes kept in place at the shoulders with decorative brooches. Viking clothing was often decorated with embroidery or braid. Aside from the tunic (which was also worn in Late Antiquity), most Viking garb had little influence on later European medieval clothing. European Peasant Dress, 8th- to 15th-Century Europe and Britain While the fashions of the upper classes were changing with the decade, peasants and laborers wore useful, modest garments that varied little over the centuries. Their outfits revolved around a simple yet versatile tunic - longer for women than for men - and were usually somewhat dull in color. High Medieval Fashion of the Nobility, 12th- to 14th-Century Europe and Britain For most of the early Middle Ages, the clothing worn by men and women of the nobility shared a basic pattern with that worn by the working classes, but was generally made of finer fabric, in bolder and brighter colors, and at times with additional decoration. In the late 12th and 13th century, to this plain style was added a surcoat, probably influenced by the tabard worn by crusading knights over their armor. It wasnt until the mid-14th century that designs really began to change noticeably, becoming more tailored and increasingly elaborate. It is the style of the nobility in the high Middle Ages that most people would recognize as medieval clothing. Italian Renaissance Style, 15th- to 17th-Century Italy Throughout the Middle Ages, but especially in the later Middle Ages, Italian cities such as Venice, Florence, Genoa, and Milan flourished as a result of international commerce. Families grew wealthy trading in spices, rare foods, jewels, furs, precious metals and, of course, cloth. Some of the finest and most sought-after fabrics were produced in Italy, and the extensive disposable income enjoyed by the Italian upper classes was spent lavishly on more and more ostentatious outfits. As costume evolved from medieval clothing to Renaissance fashion, the outfits were captured by artists who painted the portraits of their patrons as had not been done in earlier times. Sources Piponnier, Francoise, and Perrine Mane, Dress in the Middle Ages. Yale University Press, 1997, 167 pp. Kà ¶hler, Carl, A History of Costume. George G. Harrap and Company, Limited, 1928; reprinted by Dover; 464 pp. Norris, Herbert, Medieval Costume and Fashion. J.M. Dent and Sons, Ltd., London, 1927; reprinted by Dover; 485 pp. Jesch, Judith, Women in the Viking Age. Boydell Press, 1991, 248 pp. Houston, Mary G., Medieval Costume in England and France: The 13th, 14th and 15th Centuries. Adam and Charles Black, London, 1939; reprinted by Dover; 226 pp.

Economics Research Paper Example | Topics and Well Written Essays - 1500 words

Economics - Research Paper Example This piece of research paper is an attempt to present a strategic analysis of US automotive industry by using Porter’s Five Forces model, which is one of the best strategic analysis widely used to measure and assess the competitive position of a company within its industry. This research paper presents a brief outline of the US automotive industry-profile and addresses five forces in detail, they are competition rivalry, threats of new-entrants and substitutes and bargaining power of suppliers and buyers. The US automotive industry includes all those firms and their activities involved in designing, developing and manufacturing of motor vehicles and major components like engines, bodies but excluding tires, batteries and fuels (Automotive Industry, 2010). The main US automotive marketers are Big-Three- (GM, Ford and Chrysler), Navistar International Corporation and Paccar Inc. There are currently many structural issues in the US automotive industry which in turn foreign auto-marketers have been able to take advantages and gain greater competitive advantages too. Datamonitor (2009) found that these issues include greater dependency on cheap oil, preference for building big cars, under-emphasis on fuel efficiency and excess capacity and legacy costs (p. 5). The recent economic turmoil and increasing oil price have eventually led the Big-Three to experience such structural issues. General Motors, one of the largest auto-manufacturer in the word, traces its root back to 1908, headquartered in Detroit. With various brands like Buick, Cadillac, Chevrolet and GMC, it manufactures a wide range of cars, trucks and auto-parts (Company Profile, 2010). It employs more than 200,000 people throughout its businesses in more than 120 countries. in very recent years, GM has experienced significant financial crisis that has threatened its market feasibility (General Motors

5 Assignment Example | Topics and Well Written Essays - 250 words

5 - Assignment Example There was no element of destiny in this whole gamut of things, as this was simply a planned invasion. The invasion and intervention of US repeated in about â€Å"26 states with approximately 6.6 million deaths since then† (Sullivan, 8). The nations which fell victims to American invasions include â€Å"Guatemala, Iran, Cuba, Lebanon, Laos, South Vietnam, Cambodia, Chile, Libya, Somalia† and many more. Such an enormous destructive power can never be simply justified using the excuse of destiny. The next major war fought by US after Spanish-American war was the Second World War in which the world saw the cruelest weapon in human history, being used- the atom bomb. US masterminded and commanded the bombing of Nagasaki and Hiroshima, a killing spree in which millions died. In Vietnam war, even the majority of people at home hated American government for using chemical weapons and sacrificing many an American youths’ lives on the alter of the war (Sullivan, 75). When 9/11 happened, it was the culmination of a process that started almost half a century back, when to defeat Soviet Union and to diminish its powers, America had promoted Islamic fundamentalists including Osama Bin Laden (Sullivan, 155). Afghan war was only a preamble after which America invaded Iraq as well (Sullivan, 155, 41, 148). The WMDs that America searched for in Iraq were never to be found. America being the largest manufacturer of modern weaponry in the world, all these violent interventions that US made in the world as a nation, was in tune with its mercantile interests and policies. This is the hidden agenda even behind the so-called ‘war on terrorism’ that is being fought even

Has our society become excessively materialistic - SAT essay Essay Example for Free

Has our society become excessively materialistic SAT essay Essay Though it cannot be denied that modern society is profoundly materialistic, there is nothing inherently wrong with a society that values the production and consumption of material goods. Ample historical evidence suggests that societies that devalue capital wealth and material gain will be unstable and short-lived. Materialism – whatever value we place upon it – creates a stable societal structure. Just turn on the television, peruse the magazine covers in a supermarket, listen to any one of the top forty radio hits and you will be immediately faced with the rampant materialism of modern society. What do we value? Material wealth and celebrity. Why do we worship Paris Hilton, Bill Gates, Jeff Bezos. Steve Jobs? Because they have tremendous buying power and perceived power. What shows do we watch? American Idol, Cribs, Pimp My Ride, My Sweet 16 to name a few. All these shows lift conspicuous consumption and flagrant displays of wealth and hedonism to elevated levels. Our society is very much like the ancient materialistic society of Rome- in which wealth and power were paramount. Thus it cannot be denied that a materialist spirit pervades modern society. But who’s to say that materialism is wrong? Our philosophers praise the virtues of materialism. Our prophets include the venerable John Smith, Benjamin Franklin, Thomas Keynes and all the myriad materialistic philosophers. And how the anti-materialist philosophers have waned in influence and been discarded to the waste bin of history: Karl Marx, Lenin, Charles Fourrier all have been relegated to the trash heap. Capitalism is the ethos of the day- the driving force of our world. Just ask the Chinese, the Russians, who have discarded their antiquated philosophies in exchange for a more durable, albeit potentially cynical materialism. Materialism acknowledges our innate desire to have more than our neighbors, to do better than the Jones. Because it caters to an inborn human need, materialism will always provide a more stable structure for a society. Modern society is deeply materialistic. That’s because materialism works. It validates human needs and desires and works with man’s actual structure rather than the same lofty ideal or fantasy. Let us then celebrate our pervasive materialism and acknowledge its efficacy and virtue. Source: http://www.applerouth.com/blog/2009/06/01/in-praise-of-folly-writing-the-sat-essay/

Invisable Man - Black Leaders Essay -- essays research papers

At the time that Ralph Ellison writes the novel The Invisible Man there were, as there are today, many ideas on how to improve the black mans status in a segregated nation. Marcus Garvey was a militant black nationalist leader who created a "Back to Africa" movement. On the other side was Booker T. Washington who preached for racial uplift through educational attainments and economic advancement. A man who strayed more on the middle path was W.E.B. Du Bois. He was less militant than Marcus Garvey but was more so than Booker T. Washington. Ellison uses characters from the novel to represent these men. Marcus Garvey is fictionalized as Ras the Exhorter. Booker T. Washington is given voice by the Reverend Barbee. W.E.B. Du Bois is never directly mentioned in the novel. However, the actions and thoughts of W.E.B. Du Bois are very similar to that of the narrator. While all three men were after the same dream they all went about making that dream reality in different ways. There are strengths and weakness that can be found in all three men’s philosophies. The most militant and extreme of the three was Garvey. Marcus Garvey was born Marcus Mosiah Garvey Jr. on August 17 1887, at Saint Ann’s Bay, Jamaica. He was the youngest of eleven children. His father, Malcus (Marcus) Mosiah Garvey, was a stonemason and his mother, Sarah Jane Richards, was a domestic servant and produce grower. He left school at the age of fourteen to serve as a printer’s apprentice. After completing his training he took a job with a printing company in Kingston. There he organized and led a strike for higher wages. He then traveled to Central and South America. He moved to London in 1912 and became interested in African history and culture. He returned to Jamaica two years later and founded the Universal Negro Improvement Association (UNIA) and the African Communities League. The UNIA helped found the Black Muslim movement. In 1916 Garvey moved to the United States. He went to New York City and set up a branch of the UNIA and began a weekly newspaper called the Negro World. Garvey preached that blacks should be proud of who they are. He called for racial pride. Because of his persuasiveness and his eloquence people started to listen to Garvey. Blacks became proud of who they were. Booker T. Washington said to bow down to the whites and accept being inferior. When they hear... ...re they too subtle. Du Bois criticized Garvey’s black power movement and he looked down upon Booker for having such an emphasis on economic independence. Du Bois only fault, like Garvey, was in his belief in racial separation. He would not compromise with whites. During the civil rights movements, individuals and organizations challenged segregation and discrimination with a variety of activities. In the forefront of these movements were Marcus Garvey, Booker T. Washington, and W.E.B. Du Bois. All three of these men had a dream of equality; they lead the way for future leaders such as Malcolm X and Martin Luther King Jr. Marcus Garvey preached for racial pride among his people and told them to return to Africa. Booker T. Washington told his followers to accept the status quo and improve themselves through hard work and economic independence. W.E.B. Du Bois told the black community to separate themselves from whites and to gain economic self-reliance. All three men went after the same goal; they just did it in their own ways. There is a thin line between doing nothing and doing too much Works Citied "Garvey, Marcus," Microsoft Encarta Online Encyclopedia 2000

Women in the Workplace

From running for president, making up over half of the workforce, managing some of the world’s most successful companies, and earning almost 60% of university degrees in America and Europe, women’s presence in the workforce is more prominent today than ever. This â€Å"economic empowerment of women† is changing the workplace, as we know it. Only 20 years ago, women were viewed as only capable of unskilled jobs and were assumed to place marriage and children before having a career. In today’s society, women have more opportunities to have power over their lives and chose their career path. In today’s global economy, every country should be utilizing the talents of their women in their workforce. For many countries, this progress has not been the same as America. For example, in Italy and Japan men employment rates are more than 20 percentage points higher and women’s employment rate is still below 50%. On average, women still earn significantly less than men and are a minority in top management. Remarkable Social Change without Conflict The Economist found three surprising results from the increase of women in the workforce: the lack of privilege felt from women about their new opportunities, unmet expectations of women’s role in the workforce and the lack of resistance from society, especially men. The lack of celebration from women is believed to be because of the economic necessity of women to work. Today, most households are two-income and women have little choice as to whether they want to work or not. Their contribution is the only way for many households to maintain their standard of living after having children. Also, many young women take this opportunity to work for granted, because they have grown up in a welcoming environment where women were always part of the workforce. Although women are encouraged to enter the work force, only 2% are managers and less than 13% are board members. Men dominate top management. America and Britain’s average full-time, female workers earn only about 80% as much as their male counterpart. Finally, most Americans are comfortable with women in the workforce with 9 out of 10 men are even comfortable with women earning more than they do. The minimal resistance to this social trend, especially by men, has allowed it to adapt rapidly and with little conflict. Contributing Factors to this Social Change A major explanation for increased women in the workforce is the large amount of women who are university graduates and professional workers. Growth of higher education has increased women’s value in the job market and has caused a shift in the woman role model as professional women, not just homemakers. According to The Economist, in 1963, 62% of college-educated women were in the workforce whereas 46% of those who had a high school diploma. Today, 80% of American women with a college education are in the workforce in contrast to 67% with a high school diploma and 47% without one. Women are also educated in more â€Å"marketable subjects† such as business and management. In 1966, 40% of women obtained a degree in education and 2% in business and management. Where as today, 12% obtain degrees in education and 50% obtain degrees in business and management. Engineering and computer science are one of the few areas women are lagging in. Politics have had a major effect on this revolution. Feminists have made domestic slavery unacceptable. Feminists have also strongly criticize discrimination toward women in the work place. We’ve even seen equal-rights acts passed in order to assure an equal playing ground in the work force for men and women of all ethnicities. Economic and technological forces have also played a role in the empowerment of women in the workforce. There has been a growing demand for women in the workforce. When strength was required to work, men had the advantage. The growth in the service sector and decline in the manufacturing sector has made brainpower more of a demand in the work force. This puts men and women on a more equal playing ground. Lastly, women have been more than willing and able to meet the demands of being in the workforce. Many factors play a role in this. For example, traditional cleaning is done easier and quicker than before. The contraceptive pill has allowed women to get married late, increased their ability to invest in their careers, and allowed them to finish schooling instead of taking breaks due to childbirth. Major Challenges Faced with a Woman Workforce Two major challenges have occurred with the increase of women in the workforce. First, women continue to be under-represented in top management, with only 2% in America and 5% in Britain, and are paid considerably less than men. Secondly, it is very demanding for women to manage both their career and their family. In America, 74% of parents believe they don’t spend enough time with their children because they are constantly juggling their work and home life. In two-parent working households, childcare consumes a large proportion of the budget, but having one parent stay at home could result in much lower income for family expenses. Therefore, having only one income is not an option. Poor households are affected the most because of the large amount of poor mothers in the workforce and the unwillingness to spend public funds on childcare for these mothers. Career Woman vs. Motherhood As women become more and more prevalent in the workforce, they find themselves choosing between being successful in their careers and being a stay-at-home mother. Many women are in challenging careers in their 20s, leave in their 30s to have children and find it hard to return after their leave of absence. Of all the women who left work to have children, 93% of women wanted to return to work, but only 74% returned to work, only 40% returning full-time. Also, many women find the role of motherhood damaging to their professional career. Those women in corporate America who don’t have children earn as much as men, where as mothers earn less and single mothers even less. The Economist explains that the â€Å"cost of motherhood† is great for women in professional careers because wages increase abruptly and schedules are very demanding. Many times executives are expected to work in numerous departments and travel often. Therefore, the gap ii pay and positions between men and women may be because women are measured exactly the same as men, not because of discrimination or unfair treatment. This trend is producing high cost on individuals and society because many professional women are eliminating motherhood altogether or are forced into the fertility industry when they do decide to have children. Solutions for these Challenges For the most part, people believe that this trend will handle itself. Others argue that government intervention such as women quotas, state-funded daycares, extended paid maternity leave, â€Å"parent’s salary,† earlier preschool education, or the elimination of part-time jobs is necessary to fix these problems. The Economist discusses how these different alternatives have been used in other countries with success, but there is not enough evidence to show these measures have created the success. In fact, America has had many of the same results as these countries without taking such drastic measures. There are less dramatic steps that the American government can take to improve and ease women into the workforce. These include alterations such as longer school days and shorter summer holidays or closing midday. The struggle with fixing problems from â€Å"the social consequences of women’s economic empowerment† will continue for decades to come. The Future of Women in the Workforce This trend of women in the workforce is likely to continue to grow and is apparent throughout all aspects of business. The Economist predicts that by 2011, there will be 2. 6 million more female than male university students. The Bureau of Labor Statistics states that women already compose more than 2/3 of employment in 10 of the 15 job categories today. Many women are also opening their own business, doubling that of men in the last 10 years. Women will also benefit from the â€Å"war for talent† because of the ageing workforce and need for skill-dependent workers. Many firms are dividing hours differently such as judging hours annually instead of weekly, allowing them to come in early or late, allowing Fridays off as long as hours are made up, and even allowing husbands and wives to share jobs. The corporate world is even making adjustments to encourage women into the workforce and help with the juggle of raising children and working such as rethinking promotional practices and sustain communication with mothers who are away from work due to their children, allowing them to work from home, or offering flexible scheduling. With the advancement of technology – Internet, e-mail, and conferencing – redesigning the workplace is much more possible.

Post Traumatic Stress Disorder ( Ptsd ) - 1516 Words

Imagine yourself running out of gas in your vehicle, there is a gas station a few blocks away from where your car stopped. At the gas station, there is a Samaritan offering you a ride back to your car once you finished filling the gas container. Trusting this Samaritan, you accept the ride and you notice he has willfully passed your car. Panicking, the child lock is on and there is no way to escape. With all the thoughts rushing through your head, he has reached a destination where he drags you out the car and begins to wrestle you on to the floor to rape and possibly kill you. You are being beaten and forced to cooperate in sexual activity, but there is a sharp object on the floor that saves your life. With no hesitation you puncture the rapist and flee immediately as he sobs in pain. After this traumatic event, there is a great possibility of developing post-traumatic stress disorder (PTSD). PTSD can develop following a traumatic event that threatens your safety or makes you feel helpless (Smith, Lawrence, Segal, 2015). According to Julian D Ford, PTSD is a psychiatric disorder that affects as many as one in 14 adults and adolescence at some time in their lives as many as 1 in 20 children before they begin kindergarten (Ford, Grasso, Elhai, Courtois, 2015 ).It personally affects those who witness it as well as their family members. Those with occupations that require exposure to traumatic events such as military, emergency workers, and law enforcement officers canShow MoreRelatedPost Traumatic Stress Disorder ( Ptsd )990 Words   |  4 PagesPost-Traumatic Stress Disorder Post-traumatic stress disorder is a common anxiety disorder characterized by chronic physical arousal, recurrent unwanted thoughts and images of the traumatic event, and avoidance of things that can call the traumatic event into mind (Schacter, Gilbert, Wegner, Nock, 2014). About 7 percent of Americans suffer from PTSD. Family members of victims can also develop PTSD and it can occur in people of any age. The diagnosis for PTSD requires one or more symptoms to beRead MorePost Traumatic Stress Disorder ( Ptsd )1471 Words   |  6 PagesRunning head: POST-TRAUMATIC STRESS DISORDER 1 Post-Traumatic Stress Disorder Student’s Name Course Title School Name April 12, 2017  Post-Traumatic Stress Disorder Post-traumatic stress disorder is a mental disorder that many people are facing every day, and it appears to become more prevalent. This disorder is mainly caused by going through or experiencing a traumatic event, and its risk of may be increased by issuesRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1401 Words   |  6 PagesAccording to the Mayo-Clinic Post Traumatic Stress Disorder, commonly known as PTSD is defined as â€Å"Post-traumatic stress disorder (PTSD) is a mental health condition that s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event† (Mayo Clinic Staff, 2014). Post Traumatic Stress disorder can prevent one from living a normal, healthy life. In 2014, Chris Kyle playedRead MorePost Traumatic Stress Disorder ( Ptsd )1198 Words   |  5 Pages Post-traumatic stress disorder(PTSD) is a mental illness that is triggered by witnessing or experiencing a traumatic event. â€Å"PTSD was first brought to public attention in relation to war veterans, but it can result from a variety of traumatic incidents, such as mugging, rape, torture, being kidnapped or held captive, child abuse, car accidents, train wrecks, plane crashes, bombings, or natural disasters such as floods or earthquakes(NIMH,2015).† PTSD is recognized as a psychobiological mentalRead MorePost Traumatic Stress Disorder ( Ptsd )1423 Words   |  6 Pages Mental diseases and disorders have been around since humans have been inhabiting earth. The field of science tasked with diagnosing and treating these disorders is something that is always evolving. One of the most prevalent disorders in our society but has only recently been acknowledged is Post Traumatic Stress Disorder (PTSD). Proper and professional diagnosis and definitions of PTSD was first introduced by the American Psychiatric Association(APA) in the third edition of the Diagnostic andRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1162 Words   |  5 PagesSocial Identity, Groups, and PTSD In 1980, Post Traumatic Stress Disorder (PTSD,) was officially categorized as a mental disorder even though after three decades it is still seen as controversial. The controversy is mainly founded around the relationship between post-traumatic stress (PTS) and politics. The author believes that a group level analysis will assist in understanding the contradictory positions in the debate of whether or not PTSD is a true disorder. The literature regarding this topicRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1550 Words   |  7 PagesPost Traumatic Stress Disorder â€Å"PTSD is a disorder that develops in certain people who have experienced a shocking, traumatic, or dangerous event† (National Institute of Mental Health). Post Traumatic Stress Disorder (PTSD) has always existed, PTSD was once considered a psychological condition of combat veterans who were â€Å"shocked† by and unable to face their experiences on the battlefield. Much of the general public and many mental health professionals doubted whether PTSD was a true disorder (NIMH)Read MorePost Traumatic Stress Disorder ( Ptsd )944 Words   |  4 Pageswith Post-traumatic stress disorder (PTSD Stats). Post-Traumatic Stress Disorder is a mental disorder common found in veterans who came back from war. We can express our appreciation to our veterans by creating more support programs, help them go back to what they enjoy the most, and let them know we view them as a human not a disgrace. According to the National Care of PTSD, a government created program, published an article and provides the basic definition and common symptoms of PTSD. Post-traumaticRead MorePost Traumatic Stress Disorder ( Ptsd )1780 Words   |  8 Pagesmental illnesses. One such illness is post-traumatic stress disorder (PTSD). Post-traumatic stress disorder is a mental illness that affects a person’s sympathetic nervous system response. A more common name for this response is the fight or flight response. In a person not affected by post-traumatic stress disorder this response activates only in times of great stress or life threatening situations. â€Å"If the fight or flight is successful, the traumatic stress will usually be released or dissipatedRead MorePost Traumatic Stress Disorder ( Ptsd )1444 Words   |  6 PagesYim – Human Stress 2 December 2014 PTSD in War Veterans Post Traumatic Stress Disorder (PTSD) is a condition that is fairly common with individuals that have experienced trauma, especially war veterans. One in five war veterans that have done service in the Iraq or Afghanistan war are diagnosed with PTSD. My group decided to focus on PTSD in war veterans because it is still a controversial part of stressful circumstances that needs further discussion. The lifetime prevalence of PTSD amongst war